Overview of Forbes: Brief history and its significance in the media landscape.
Importance of Being Featured: Benefits of exposure on such a prestigious platform.
Editorial Focus: Key topics and industries that Forbes covers.
Target Audience: Demographics and interests of Forbes readers.
Developing a Strong Narrative: Crafting stories that align with Forbes' themes.
Brand Positioning: Establishing your brand in a way that appeals to Forbes.
Connecting with Journalists and Editors: Tips on networking effectively.
Importance of Public Relations (PR): Role of PR in making connections.
Elements of a Successful Pitch: What makes a pitch stand out to Forbes editors.
Timing and Submission: Best practices for when and how to submit your pitch.
Social Media Strategies: Using social media to attract attention from Forbes writers.
Content Marketing: Leveraging blogs, podcasts, and other media as platforms.
Preparing for Interviews: Tips on handling media interactions.
Managing Follow-up: Maintaining relationships after initial contact.
Analysis of Successful Features: Breakdown of successful Forbes articles.
Interviews with Featured Individuals: Insights from those who’ve been featured.
Forbes Councils: Benefits and process of joining professional communities.
Guest Contributions: How to become a contributor rather than just a feature.
Recap of Key Points: Summarize the most critical strategies covered.
Continued Strategy: Keeping up momentum and building on media success.
Resources: Contact information, templates for pitches, and further reading.
Glossary: Definitions of key terms used throughout the guide.
Forbes is not just a business magazine; it's a global media brand that covers a range of topics including technology, entrepreneurship, leadership, and lifestyle. Being featured can significantly enhance your brand's visibility and credibility. Whether you're a startup founder, a seasoned executive, or a burgeoning thought leader, appearing in Forbes can open doors to new opportunities and audiences.
Forbes is more than just a business magazine; it's a leading media influence among global leaders, entrepreneurs, and innovators. Known for its prestigious lists like the Forbes 400 and Forbes Global 2000, the magazine has a rich history of spotlighting the best and brightest in business and beyond. To effectively target a pitch or article for Forbes, one must first understand its editorial focus and the demographics of its readers.
Forbes predominantly covers topics within the spheres of business, finance, investing, and entrepreneurship. However, its content scope extends beyond these core areas to include technology, science, politics, and lifestyle, reflecting a broad interest in any subject that affects the worlds of business and innovation. Here’s a breakdown of key topics:
Business and Leadership: At the core of Forbes' content is business leadership and management strategies. Articles often focus on corporate developments, executive interviews, and management trends that define and drive the business landscape.
Finance and Investing: Forbes is a trusted source for financial news, investment advice, and market forecasts. It provides insights into economic trends, personal finance, stock market guides, and profiles of notable investors.
Entrepreneurship: Celebrating innovation, Forbes frequently features startups, small business strategies, and entrepreneurial journeys, highlighting challenges and successes in launching and scaling businesses.
Technology: Emphasizing tech's impact on business and society, Forbes covers emerging tech trends, digital transformation stories, and interviews with influential tech leaders. This includes sectors like AI, cybersecurity, biotech, and fintech.
Lifestyle: This aspect covers luxury brands, travel, real estate, and high-end automobiles. It appeals to the affluent lifestyle of its readers, providing a glimpse into the exclusivity and prestige that success can offer.
Forbes Lists: Known for its influential rankings, Forbes' lists like the Billionaires List, 30 Under 30, Most Powerful Women, and Best Companies play a significant role in its editorial calendar, showcasing leaders and companies making significant impacts in their industries.
Understanding the audience of Forbes is crucial for tailoring content that engages and informs. Forbes' readership is diverse yet distinct, characterized by high net-worth individuals, business leaders, aspiring entrepreneurs, and policy makers. Here are the key demographics and their interests:
Age and Income: The typical Forbes reader is a middle-aged professional ranging from 30 to 50 years old, often holding a management or executive-level position. They possess considerable disposable income, making them attractive for luxury brands and high-end financial services.
Professional and Educational Background: Many readers have advanced degrees in business, finance, or related fields. They value content that is intellectually stimulating and provides actionable insights into business and market trends.
Geographic Distribution: While Forbes has a strong presence in the United States, its reach is global, attracting readers from Europe, Asia, and beyond. This international audience appreciates articles that not only focus on the U.S. market but also on international business landscapes and opportunities.
Interests: Their interests include investment opportunities, technological advancements, personal development, and exclusive lifestyles. This audience prefers content that is not only informative but also predictive and advisory, helping them make informed decisions in their professional and personal lives.
When aiming to get featured in Forbes, align your content with both the editorial focus and the needs and expectations of its audience:
Relevance: Ensure your topic is timely and aligns with current trends affecting the industries Forbes covers.
Depth: Provide deep insights and well-researched content. Forbes' readers expect high-quality, authoritative writing.
Innovation: Showcase new ideas or unique angles on common topics. Forbes values content that pushes boundaries and introduces new concepts.
Narrative: Build a compelling narrative. Whether it's a personal success story or a business case study, the story should be engaging and inspiring.
Gaining recognition in Forbes requires a compelling narrative and strategic brand positioning that resonates with both the publication's editorial themes and its influential readership. This chapter delves into how you can develop stories and position your brand to capture the attention of Forbes' editors and its global audience.
The key to crafting a narrative that appeals to Forbes lies in understanding what drives interest and engagement among its readers. Forbes readers are typically high-achievers, interested in innovation, leadership, and success stories. They look for narratives that offer them unique insights, whether it's learning from the triumphs and challenges of top industry leaders or discovering emerging market trends that could impact their own business strategies.
To develop a strong narrative:
Focus on Impact: Your story should highlight significant achievements or contributions to your field. Forbes is drawn to narratives that demonstrate substantial impact—be it through innovation, market disruption, or transformative leadership.
Detail the Journey: Don't just share outcomes; narrate the journey. Include the challenges faced, obstacles overcome, and the strategic decisions made. This adds depth to your story, making it more relatable and engaging.
Leverage Data and Evidence: Back your story with data and credible evidence. This strengthens your narrative, making it more compelling for a fact-oriented audience.
Humanize Your Story: Even the most successful business narratives are about people. Personalize your story by sharing personal insights, motivations, and reflections. This human element can make your narrative stand out in a sea of corporate tales.
Positioning your brand to appeal to Forbes involves aligning your public image and key messages with the values and interests of Forbes’ readership. It's about presenting your brand as not only successful and influential but also as a thought leader and trendsetter in your industry.
To effectively position your brand:
Highlight Leadership: Emphasize the leadership qualities of your brand and its executives. Forbes values leadership thought and influence, so showcasing your leadership in innovative ways can attract attention.
Showcase Expertise: Position your brand as an expert in your field. Share insights, forecast trends, and comment on industry developments. This establishes your authority and increases your appeal to a publication like Forbes that prides itself on expert opinion.
Align with Forbes’ Values: Understand the values that Forbes upholds—such as integrity, entrepreneurial spirit, and dedication to progress—and mirror these in your brand’s messaging.
Visibility Across Channels: Increase your brand's visibility not just through traditional media but also via online platforms, social media, and influential industry events. A brand that’s visible and vocal in multiple arenas stands a better chance of being recognized by Forbes.
By developing a strong narrative and strategically positioning your brand, you enhance your chances of being featured in Forbes. Remember, Forbes is looking for stories and brands that not only resonate with its themes but also add value to its discerning and influential readership. Through thoughtful storytelling and strategic positioning, you can craft a presence that piques the interest of Forbes' editors and aligns with the expectations of its global audience.
Successful networking with journalists and editors at Forbes and understanding the role of public relations can significantly enhance your chances of getting featured. This chapter outlines effective networking strategies and the importance of PR in establishing and maintaining these valuable media connections.
Building relationships with Forbes journalists and editors is more about strategic engagement than just reaching out randomly. Here are some tips to network effectively:
Research and Identify the Right Contacts: Start by identifying which journalists and editors cover your industry or have expressed interest in topics related to your business. Review their articles, focus areas, and social media activity to understand their interests and reporting style.
Engage on Social Media: Follow them on platforms like Twitter and LinkedIn, where many journalists are active and approachable. Engage with their content genuinely—comment on articles, share their work, and participate in discussions. This helps put your name in their sphere of awareness without being intrusive.
Personalized Outreach: When you reach out, make sure your communication is personalized. Mention specific articles they’ve written that you found insightful. This shows that you are not just familiar with their work but also value their perspective.
Provide Value: Your interactions should provide value. Offer unique insights, original research, or expert commentary that can assist them in their work. Journalists are always looking for compelling content, and if you can provide that, you become a resource rather than just another contact.
Be Concise and Professional: When you do make contact, be concise, and direct about your intentions. Provide clear information about what you offer and why it might interest them. Respect their time and be professional in every interaction.
Build a Relationship Before Making an Ask: Build a rapport before you pitch your story. Having an established relationship increases the likelihood that your communications will be welcomed and considered.
Public relations play a crucial role in bridging the gap between your brand and the media. PR professionals specialize in crafting compelling stories and have established relationships with key figures in the industry, including those at Forbes.
Strategic Storytelling: PR experts can help you shape your narrative in a way that appeals to Forbes. They understand the elements that make a story newsworthy and can tweak your brand’s achievements and milestones into compelling news articles.
Media Training: PR can prepare you for interactions with the media, coaching you on how to speak effectively and deliver your messages clearly during interviews or when pitching stories.
Crisis Management: In case of negative publicity, PR professionals can manage communication to mitigate damage to your brand’s reputation. This is crucial to maintaining a positive image in the eyes of Forbes’ editors.
Event Networking: PR agencies often have access to industry events, conferences, and seminars that provide networking opportunities with journalists and editors from Forbes. They can facilitate introductions and set up meetings that may be difficult to secure on your own.
Monitoring Opportunities: PR teams keep an eye on media opportunities, such as calls for expert opinions, interviews, or guest articles in Forbes. They ensure that your brand is represented wherever there are opportunities to gain visibility.
In conclusion, effective networking and a robust PR strategy are essential for getting noticed by Forbes. By engaging thoughtfully with journalists and leveraging professional PR services, you can significantly improve your chances of being featured, building a reputation as a thought leader in your industry.
Creating a pitch that captures the attention of Forbes editors involves understanding what makes a pitch successful and knowing the best practices for timing and submission. This chapter provides a blueprint for crafting pitches that stand out, ensuring your story gets the consideration it deserves.
A successful pitch to Forbes should be compelling, concise, and clear. Here’s what makes a pitch stand out:
Compelling Hook: Start with a strong hook that grabs attention. Your opening should clearly articulate the uniqueness of your story and why it matters to Forbes’ readers. Whether it’s groundbreaking research, a revolutionary business model, or a significant market shift involving your business, make sure it resonates.
Clear Value Proposition: Explain why your story is important for Forbes. Highlight its relevance to current market trends or how it ties into broader economic, technological, or cultural themes. Your pitch should make it clear why Forbes, in particular, would benefit from covering your story.
Conciseness and Clarity: Keep your pitch concise and to the point. Aim for no more than a few hundred words. Clearly outline the who, what, when, where, why, and how of your story. Avoid jargon or overly technical language unless it is industry-appropriate and you can succinctly explain its relevance.
Data and Evidence: Include compelling data or evidence to support your narrative. Forbes values fact-based reporting, so providing hard data, statistics, or exclusive research can significantly enhance the appeal of your pitch.
Personal Connection: If possible, relate your story to something or someone already known or covered by Forbes. This might include industry figures, ongoing business trends, or previous articles published by the magazine.
Knowing when and how to submit your pitch can be just as crucial as the pitch itself. Here are some best practices:
Understanding Forbes’ Editorial Calendar: Familiarize yourself with Forbes' editorial calendar to time your pitch around special features or themes that align with your story. This increases the relevance of your pitch and its chances of being accepted.
Avoiding Peak Times: Try to avoid submitting during peak times such as major holidays or when major industry events are happening unless your story is directly related. These periods tend to flood journalists with pitches, making it harder for yours to stand out.
Following Submission Guidelines: Always check Forbes’ official submission guidelines before sending your pitch. Adhering to these guidelines is crucial as non-compliance is a common reason for rejection.
Choosing the Right Medium: Most Forbes editors prefer email pitches. Ensure your email is professionally formatted; include a concise subject line that makes the content of your pitch clear, and always address the recipient by name if possible.
Persistence and Follow-up: If you don’t hear back within a week or two, it’s acceptable to send a follow-up email. Be polite and concise in your follow-up, expressing genuine interest and willingness to provide additional information or adapt the story to better fit Forbes’ needs.
Crafting your pitch according to these guidelines will maximize your chances of catching a Forbes editor’s eye. Remember, the goal is to make their job as easy as possible by presenting a story that’s already shaped to fit into Forbes’ prestigious narrative framework.
In the digital age, mastering the art of online presence through social media strategies and content marketing is essential for drawing attention not just from potential customers but also from influential platforms like Forbes. This chapter explores how to use digital media to attract the attention of Forbes writers and increase your chances of getting featured.
Social media is a powerful tool for gaining visibility and establishing connections with journalists, including those from Forbes. Here’s how you can leverage social media to attract attention:
Targeted Engagement: Follow relevant Forbes journalists and editors on platforms like Twitter, LinkedIn, and even Instagram. Pay attention to the content they share and interact thoughtfully—comment on posts, share their content with additional insights, or tag them in posts only when it adds value to the conversation. This helps put your name and brand in front of them in a positive light.
Content Sharing: Share articles from Forbes, particularly those relevant to your industry, with insightful commentary or supplementary information. This demonstrates your engagement with the content and positions you as a thought leader in your field.
Hashtag Usage: Utilize relevant hashtags, especially during major industry events or under content themes actively covered by Forbes. This increases the visibility of your posts among those following these topics, including Forbes writers.
Live Interactions: Participate in Twitter chats, webinars, or live discussions where Forbes journalists are present. Being active in these forums can significantly boost your visibility and provide direct interaction opportunities.
Showcasing Achievements: Use your social media platforms to showcase your achievements, insights, and milestones. When you post content that exemplifies innovation and leadership, you increase the likelihood of being noticed by Forbes staff looking for compelling business stories.
Content marketing allows you to demonstrate expertise and share valuable information through various formats such as blogs, podcasts, videos, and white papers. Here’s how to leverage content marketing to attract Forbes:
High-Quality Blog Posts: Create well-researched, insightful blog posts that cover topics relevant to your industry and intersect with Forbes’ coverage areas. Use SEO strategies to improve visibility and attract organic traffic, including from Forbes journalists researching new stories.
Thought Leadership Articles: Publish thought leadership pieces that offer new perspectives or delve into emerging trends. Platforms like Medium or LinkedIn allow you to reach a broad audience, including Forbes writers and editors who often use these platforms to scout for expert opinions and fresh ideas.
Podcasts and Videos: Develop podcasts or video content that can either stand alone or complement your written content. Invite industry experts or discuss recent developments in your field, and promote these through social media to increase your reach and potential for notice.
Guest Posts: Contribute guest posts to other reputable industry blogs or publications read by Forbes writers. This not only builds your credibility but also your association with known and respected entities in the media landscape.
Case Studies and White Papers: Produce detailed case studies or white papers that showcase your expertise and industry knowledge. These resources can be used to illustrate innovative solutions or significant market impacts that are newsworthy for a Forbes feature.
To maximize the impact of your digital media efforts, integrate them with traditional PR strategies:
Cross-Promotion: Use traditional media appearances or mentions to boost your digital content’s credibility and visibility. For example, if you’re interviewed on a radio show or quoted in a trade magazine, share this content on your social media platforms.
Synergy Between Channels: Ensure there is synergy between your online content and the messages you are pushing through traditional media. Consistency in your storytelling across all platforms increases brand coherence and recognition.
Analytics: Use analytics tools to monitor the performance of your digital content. Understanding which types of content draw more engagement or drive traffic can help refine your strategy to better attract Forbes’ attention.
Feedback Loop: Encourage feedback and engage with your audience regularly. A vibrant, interactive presence can lead to higher engagement rates, making your digital platforms more appealing not just to audiences but also to journalists looking for dynamic sources.
Using digital media strategically can significantly enhance your visibility and position you as a thought leader in your field, making you a more attractive candidate for features in Forbes. By engaging effectively on social media and producing valuable content, you create multiple touchpoints for interaction with Forbes journalists, increasing your chances of gaining their interest and, ultimately, getting featured in the magazine.
Navigating media interactions effectively and maintaining relationships with journalists post-engagement are crucial components of handling press and publicity, especially when aiming for coverage in prestigious outlets like Forbes. This chapter provides guidance on preparing for interviews and managing follow-ups to sustain beneficial media relations.
When you have the opportunity to interact with the media, particularly in high-stakes interviews with publications like Forbes, preparation is key. Here’s how you can ensure you're ready:
Understand the Context: Before the interview, clarify the topic and the journalist’s angle. Understanding the context helps you tailor your responses and align them with the journalist's expectations and the publication's style.
Key Message Development: Identify three to four key messages you want to convey during the interview. These should be concise, memorable, and impactful statements that you can weave naturally into the conversation.
Practice Makes Perfect: Conduct mock interviews with colleagues or through professional training services. This practice helps you refine your responses and become comfortable with your key messages.
Anticipate Tough Questions: Prepare for potential tough questions by considering any contentious aspects of your story or industry. Having well-thought-out responses ready can help you navigate difficult moments smoothly.
Non-Verbal Communication: Pay attention to your body language, eye contact, and tone of voice. Non-verbal cues can significantly impact how your message is perceived.
Technical Check for Remote Interviews: If the interview is conducted remotely, ensure your internet connection is stable, your environment is professional, and your audio/video equipment is working properly.
After your initial media interaction, effectively managing follow-up is crucial for building lasting relationships with journalists. Here are strategies to help maintain these connections:
Thank-You Note: Send a personalized thank-you note to the journalist after the interview. This shows appreciation for their time and helps keep the lines of communication open.
Share the Published Work: When your interview is published, share the work through your social media and professional networks. Tag the journalist and the publication to show your support and extend the reach of the piece.
Feedback Loop: If applicable, provide constructive feedback or additional information if the journalist requests it. This can help in clarifying any points and shows your engagement with the process.
Keep Them Informed: Periodically update journalists on new developments related to your original story. This can lead to further coverage and strengthens your reputation as a reliable source.
Invite to Events: Invite journalists to company events or major announcements. Personal invitations make journalists feel valued and provide additional opportunities for coverage.
Respect Their Time: Be mindful of the journalist’s time and communication preferences. Maintain professionalism in all interactions and ensure that your communications are always relevant and concise.
Monitor Coverage: Keep track of the coverage you receive. This will help you understand how different types of media and angles of story-telling can impact your brand's public perception.
By preparing thoroughly for interviews and managing follow-ups with care, you can effectively handle press and publicity, leading to more positive interactions and sustained relationships with the media. This strategic approach not only enhances your current efforts but also sets a solid foundation for future engagements.
This chapter explores the insights and methodologies behind successful features in Forbes, providing a detailed analysis of noteworthy articles and interviews with individuals who have been successfully featured. Understanding these examples can offer valuable lessons for those aiming to achieve similar recognition.
Successful features in Forbes often share certain characteristics that resonate well with both the editors and the publication's audience. Analyzing these can provide a roadmap for crafting your submissions.
Innovative Business Models:
Example: A feature on a startup that disrupted traditional market dynamics with a unique business model.
Key Elements: The article highlighted the company’s journey, the challenges it faced, and the strategic decisions that led to its success. It included insights from industry experts and data to back up claims of market impact.
Leadership Profiles:
Example: A detailed profile of a tech CEO who led their company through a significant turnaround.
Key Elements: This feature focused on personal leadership qualities, decision-making processes, and the CEO’s vision for the future. It combined personal anecdotes with professional achievements to create a compelling narrative.
Technological Breakthroughs:
Example: An exploration of a new AI technology that could potentially change how businesses operate across sectors.
Key Elements: The article provided a technical overview of the technology, its applications, and potential industry disruptions. Comments from users and experts in the field added depth and credibility.
Economic Insights:
Example: An analysis of emerging market trends post-global economic shifts.
Key Elements: Utilizing a mix of data-driven insights, expert opinions, and real-world examples, the article offered valuable forecasts that appealed to business strategists and investors.
Social Impact Initiatives:
Example: Coverage of a company’s efforts to implement sustainable practices that significantly reduced its environmental footprint.
Key Elements: The story was rich in data, providing before-and-after metrics, and included quotes from both company leaders and environmental experts.
Gaining insights from individuals who have been featured in Forbes can provide actionable advice for those aspiring to similar recognition. Here are some synthesized insights based on interviews with several such individuals:
Timeliness Matters: Many emphasize the importance of aligning their story with current events or trends as this increases the relevance and urgency of the feature.
Unique Angle: Those featured often had a unique angle or fresh take on common issues. This uniqueness is what initially caught the eye of Forbes editors.
Building Relationships: Almost all successful features were not just the result of a cold pitch; they were built on relationships developed over time with journalists and editors.
Preparation is Key: Interviewees noted that thorough preparation for interviews and interactions with Forbes was crucial. This preparation included understanding the journalist’s previous work, the typical audience of the article, and key message points they wanted to convey.
Follow-Up: Successful individuals didn’t just wait for results after their feature; they actively engaged with readers and shared their stories across platforms, maximizing the impact of their feature.
Consistent Value Offering: Continually offering value, whether through insights, tips, or industry forecasts, helped maintain their relationship with Forbes and other media outlets.
These case studies and interviews highlight that success in getting featured in Forbes does not come from isolated efforts. It involves strategic preparation, unique storytelling, timely relevance, and ongoing engagement. By understanding and implementing these elements, aspiring individuals and brands can enhance their chances of gaining coveted spots in one of the world’s most prestigious publications.
Gaining exposure in Forbes does not always have to come from traditional features or articles written by their staff. There are alternative routes such as joining Forbes Councils or becoming a guest contributor, which can also provide significant visibility and credibility. This chapter explores these alternative avenues, outlining the benefits and the processes involved in accessing these opportunities.
Forbes Councils are a collective of invitation-only communities for successful executives and entrepreneurs in various industries. These councils offer an excellent platform for networking, professional growth, and increased visibility.
Benefits:
Networking Opportunities: Members can connect with other high-caliber professionals, which can lead to partnerships, business opportunities, or valuable exchanges of ideas.
Increased Visibility: Regular opportunities to contribute professional insights in the form of articles and expert panels, directly on the Forbes platform.
Credibility: Being part of a Forbes Council enhances your professional stature by association with the Forbes brand, recognized worldwide for its business insights.
Resource Access: Members gain access to exclusive business services, tools, and events that can be beneficial for personal and professional growth.
Joining Process:
Application: Prospective members must apply to be considered for a council. The application requires detailed information about professional achievements and contributions to your field.
Review: Applications are reviewed based on the depth of experience and the level of expertise. Forbes looks for individuals who have not only succeeded in their careers but also have insights that could benefit other members and readers.
Invitation: If accepted, members are invited to join and must pay an annual membership fee, which varies by council but provides access to the comprehensive benefits package.
Forbes allows individuals to contribute articles as guest writers, often through its “CommunityVoice” feature, which enables professionals to share their expertise directly with Forbes' audience.
Benefits:
Direct Audience Engagement: Guest contributors can directly engage with Forbes’ readership, sharing insights and establishing thought leadership in their respective fields.
Brand Exposure: Each contributed article is a chance to showcase your brand or professional expertise to a global audience, increasing your professional and brand visibility.
Establishing Expertise: Regular contributions can establish you as an expert in your field, often leading to further media opportunities and professional advancements.
How to Become a Contributor:
Pitch a Unique Angle: Your pitch should offer a unique perspective or insight into current trends and issues relevant to your industry. Forbes looks for fresh, well-articulated views that add value to their readers.
Follow Submission Guidelines: Like any other publication, Forbes has specific submission guidelines that potential contributors must follow. These guidelines are often detailed on the Forbes website under the guest post or contributor section.
Demonstrate Credibility: When pitching, it’s important to demonstrate your credibility through past work, professional accomplishments, or in-depth knowledge of the subject matter.
Quality Over Quantity: Ensure that each submission is well-researched, eloquently written, and thoroughly edited. Quality content is more likely to be accepted and can pave the way for future contributions.
Using these alternative routes, like joining Forbes Councils or becoming a guest contributor, provides different pathways to leverage the prestigious platform of Forbes to enhance your professional visibility and credibility. Each avenue offers unique benefits and requires a strategic approach to maximize the opportunities they present.
Throughout this guide, we have explored a comprehensive approach to getting featured in Forbes, focusing on understanding the publication and its audience, building a compelling brand story, networking effectively, crafting standout pitches, leveraging digital media, handling press interactions adeptly, and utilizing alternative avenues for exposure. Here, we summarize the most critical strategies covered and suggest ways to maintain momentum and build on media success.
Understanding Forbes and Its Audience: Recognize the key topics and interests of Forbes to tailor your content and pitches to align with the magazine’s editorial focus and its readership’s preferences.
Building a Forbes-Worthy Brand or Story: Develop a strong narrative that highlights your unique insights or achievements and positions your brand in a way that appeals to Forbes.
Networking and Building Relationships: Cultivate relationships with journalists and editors through targeted engagement and providing value, ensuring your interactions pave the way for future opportunities.
Crafting Your Pitch: Create pitches that are concise, compelling, and clear, with a strong hook, a clear value proposition, and backed by solid data or unique insights.
Utilizing Digital Media: Use social media and content marketing strategically to attract attention from Forbes writers and to establish your expertise in the digital space.
Handling Press and Publicity: Prepare thoroughly for interviews and manage follow-ups effectively to maintain good relationships with the media, enhancing your reputation as a reliable and insightful source.
Alternative Routes to Exposure: Consider joining Forbes Councils or becoming a guest contributor to increase your visibility and influence through the Forbes platform directly.
To build on your media success and maintain momentum, consider the following strategies:
Continuous Learning and Adaptation: Media landscapes and editorial preferences evolve. Stay informed about changes in media trends and adapt your strategies accordingly. This might involve embracing new digital platforms or adjusting your content to meet shifting reader interests.
Regular Content Production: Keep producing high-quality, relevant content. Regular contributions, either on your own platforms or through external publications, help maintain your visibility and relevance.
Expanding Your Network: Continue to expand your network within the media industry. Attend industry events, participate in discussions, and connect with new journalists and influencers. Each relationship can offer new opportunities for coverage and exposure.
Leveraging Success: Use your successful features as leverage for further opportunities. Highlight your Forbes feature in marketing materials, on your website, and in pitches to other media outlets to enhance your credibility.
Feedback and Analytics: Collect and analyze feedback and engagement data from your media appearances and digital content. Understanding what resonates with your audience can guide future strategies and content creation.
Long-Term Relationship Building: Focus on building long-term relationships with journalists and editors by providing continuous value and staying relevant to their needs. Being a consistent, reliable source can make you a go-to expert in your field.
By following these comprehensive strategies and continually adapting to the media landscape, you can enhance your chances of being featured in Forbes and other prestigious publications, thereby elevating your professional profile and achieving lasting media success.
This appendix serves as a resource hub and glossary for the guide, providing additional tools, templates, and definitions to support your journey towards getting featured in Forbes.
Contact Information
Forbes Editorial Contacts: For direct pitches, the Forbes website lists contact details for various editors and departments, typically found in the 'Contact Us' section.
Forbes Councils: Detailed information about joining can be found on the Forbes Councils' official site: Forbes Councils.
Templates for Pitches
Pitch Template for a Feature Article:
vbnet
Copy code
Subject: [Concise Topic] Feature Opportunity for Forbes
Hi [Editor's Name],
I hope this message finds you well. I am reaching out to propose a feature for Forbes that I believe your readers will find both informative and engaging. My idea focuses on [briefly describe the topic or angle].
Given Forbes' dedication to covering innovative business strategies, this feature will explore [explain what your feature will cover and why it aligns with Forbes’ themes].
I've attached a detailed outline along with some preliminary data that underscores the relevance and timeliness of this story. I am confident that it will resonate with your audience, offering both practical insights and forward-thinking perspectives.
Thank you for considering this pitch. I am looking forward to the possibility of contributing to Forbes and am happy to provide additional information or adapt the feature to better suit your needs.
Best regards,
[Your Name]
[Your Contact Information]
[Your LinkedIn Profile or Professional Website]
Further Reading
Books:
"The Art of the Pitch: Persuasion and Presentation Skills that Win Business" by Peter Coughter
"Media Training 101: A Guide to Meeting the Press" by Sally Stewart
Articles:
“How to Write a Pitch Journalists Will Notice” – available on various professional writing blogs
“What Makes a Story Newsworthy?” – insights from leading journalism resources
Editorial Focus: The predominant themes, topics, and interests a publication regularly covers, determining the types of stories it seeks.
Narrative: A constructed storyline or account that presents connected events, making the content engaging and comprehensive.
Pitch: A concise presentation of a story idea to editors or journalists, aiming to show its newsworthiness and fit for their publication.
Forbes Councils: Invitation-only communities for successful professionals and entrepreneurs, providing networking opportunities and a platform for publishing in Forbes.
Digital Media: Electronic media used for digital content distribution, such as blogs, podcasts, and social media platforms.
SEO (Search Engine Optimization): The practice of increasing the quantity and quality of traffic to your website through organic search engine results.
PR (Public Relations): The strategic communication process that builds mutually beneficial relationships between organizations and their publics.
These resources and definitions are designed to enhance your understanding and provide you with the tools needed to effectively engage with Forbes and similar publications.
Browse through some FAQs, we might have you covered or contact us.
Our approach to PR integrates artificial intelligence with a leading CRM platform to pitch hundreds of thousands of journalists at top outlets, all real time. We write all the content from scratch and get your approval prior to publication. In aggregate, our clients get millions of impressions each month and are based in over 90 countries representing countless industries. From Fortune 500s to startups, we’ve helped countless companies launch new products, elevate their brand and reimagine entire industries through powerful PR and communications strategies. That being said – all of our placements are guaranteed, we only offer publications that we get with 100% certainty get you placed on. We don’t work with publications we can’t guarantee.
Our proprietary software helps individuals, small businesses, publicly traded companies (the list goes on) get featured on top and major publications. We provide actionable insights that help you decipher your true ROI and provide you with a reputation score that helps you determine your brand’s true intrinsic value as measurable by PR.
It all depends on your business, budget, short- and long-term goals, and how you plan on using these placements. Please reach out for a free consultation.
3 Comments
David Angel Makel
October 26, 2020The bee's knees bite your arm off bits and bobs he nicked it gosh gutted mate blimey, old off his nut argy bargy vagabond buggered dropped.
ReplyBailey Wonger
October 27, 2020Do one say wind up buggered bobby bite your arm off gutted mate, David victoria sponge cup of char chap fanny around.
ReplyHilary Ouse
October 28, 2020Baking cakes is cobblers wellies William geeza bits and bobs what a plonker it's your round,
Reply