Public Relations for Companies: Building a Stronger Brand
1.1 The Role of PR in Strengthening Company Brands
1.2 How Public Relations Differ from Marketing and Advertising
1.3 Objectives of This Guide
2.1 What is Public Relations and Why is it Crucial for Businesses?
2.2 How PR Builds Brand Credibility and Trust
2.3 The Impact of PR on Business Growth and Market Position
3.1 Crafting a Compelling Corporate Narrative
3.2 Establishing Thought Leadership in Your Industry
3.3 Media Relations: Building Relationships with Journalists and Outlets
3.4 Managing Reputation Through Strategic Communication
4.1 Leveraging Social Media to Strengthen Brand Awareness
4.2 Content Marketing for PR: Blogs, Videos, and Case Studies
4.3 Optimizing Online Presence Through SEO and Digital PR
4.4 Managing Online Reviews and Customer Feedback
5.1 Promoting Corporate Events and Milestones
5.2 Sponsorships and Partnerships for Brand Visibility
5.3 Hosting Webinars and Virtual Events for Audience Reach
5.4 Engaging with Communities to Build Positive Brand Perception
6.1 Developing a Crisis Communication Plan
6.2 Responding to Negative Press and Public Backlash
6.3 Restoring Trust After a Crisis
6.4 Proactive Strategies to Mitigate Reputational Risks
7.1 PR for Startups: Building Visibility and Attracting Investors
7.2 PR for Established Corporations: Maintaining Authority and Trust
7.3 PR for SMEs: Balancing Budget and Impact
7.4 PR for Niche Industries: Tailored Strategies for Unique Markets
8.1 When and Why to Hire a PR Agency for Your Company
8.2 Evaluating PR Agencies: Experience, Expertise, and Results
8.3 Questions to Ask Before Partnering with a PR Firm
8.4 Measuring the ROI of PR Services for Companies
9.1 How PR Helped Companies Transform Their Reputation
9.2 Launching Successful Campaigns to Elevate Brand Presence
9.3 Crisis Management Done Right: Lessons from Leading Brands
9.4 Using PR to Break Into New Markets
10.1 Platforms for Media Outreach and Monitoring
10.2 Analytics Tools to Measure PR Impact
10.3 Content Creation and Scheduling Tools
10.4 Networking Opportunities for Corporate PR Professionals
11.1 How Much Should Companies Invest in PR?
11.2 What Are the Key Metrics to Measure PR Success?
11.3 Can Small Companies Benefit from PR Strategies?
11.4 How Long Does It Take for PR Efforts to Show Results?
12.1 Key Takeaways for Implementing Effective PR Strategies
12.2 Next Steps in Building a Stronger Brand Through PR
12.3 Final Thoughts on the Power of Public Relations for Companies
Public relations (PR) is a cornerstone of modern business strategy, offering companies a way to shape their narrative, engage with audiences, and stand out in competitive markets. Unlike advertising, PR focuses on earned media and organic relationship-building to cultivate trust and credibility.
Key Roles of PR in Brand Building:
Enhancing Visibility: Ensures a company’s message reaches the right audience.
Establishing Authority: Positions the company as an industry leader through thought leadership and expertise sharing.
Reinforcing Values: Aligns corporate messaging with brand values to foster authenticity.
PR strengthens a brand by creating lasting connections with stakeholders and maintaining a positive public image.
While marketing and advertising focus on promoting products and driving sales, PR centers on building relationships, managing reputations, and fostering trust.
Key Differences:
Earned vs. Paid Media: PR focuses on earned media (e.g., news coverage), while advertising relies on paid placements.
Long-Term Impact: PR builds brand credibility over time, whereas marketing often emphasizes short-term campaigns.
Two-Way Communication: PR encourages dialogue with stakeholders, fostering engagement and feedback.
By complementing marketing and advertising efforts, PR offers a holistic approach to brand-building.
This guide aims to provide companies with actionable insights into leveraging PR to strengthen their brands. It explores the principles of PR, effective strategies, and the long-term benefits of investing in public relations.
Objectives Include:
Understanding the role of PR in business success.
Learning how to implement core PR strategies effectively.
Gaining insights into managing reputation and building credibility.
Public relations involves managing how a company is perceived by its target audience, stakeholders, and the general public. Through strategic communication, PR ensures that a company’s values, achievements, and messages are conveyed effectively.
Key Components of PR for Businesses:
Media Outreach: Building relationships with journalists and securing media coverage.
Corporate Communication: Maintaining consistent messaging across internal and external platforms.
Crisis Management: Addressing challenges or controversies to protect the company’s reputation.
PR is crucial for businesses as it builds a foundation of trust and positions the brand as reliable and authentic.
Trust is a fundamental driver of customer loyalty, and PR plays a significant role in fostering this trust. Authentic communication and transparency are central to effective PR strategies.
How PR Builds Credibility:
Thought Leadership: Publishing white papers, blogs, or opinion pieces to showcase expertise.
Third-Party Validation: Securing media coverage or endorsements from reputable sources.
Community Engagement: Demonstrating commitment to social responsibility through initiatives and events.
Trust built through PR translates into stronger customer relationships and long-term brand loyalty.
PR contributes directly to business growth by increasing brand visibility, enhancing reputation, and attracting new opportunities.
Key Impacts of PR:
Market Differentiation: Positions the company uniquely in crowded markets.
Lead Generation: Drives interest and inquiries through media exposure.
Investor Confidence: Builds trust with shareholders and potential investors.
Companies that prioritize PR often experience enhanced market positioning and sustained growth.
A corporate narrative is the story a company tells about itself, including its mission, vision, values, and achievements. A strong narrative is the foundation of all PR efforts.
Steps to Crafting a Narrative:
Define Your Purpose: Highlight the company’s mission and the problems it solves.
Share Milestones: Incorporate successes, innovations, and challenges overcome.
Emphasize Values: Align the narrative with the company’s ethical and social principles.
A compelling narrative resonates with audiences and sets the tone for all communication.
Thought leadership positions a company as an authority in its field, building trust and attracting attention from media, partners, and customers.
How to Establish Thought Leadership:
Publish Content: Write blogs, white papers, or case studies demonstrating expertise.
Speak at Events: Secure speaking opportunities at industry conferences or webinars.
Engage in Media: Provide expert commentary or opinion pieces in relevant publications.
Consistent thought leadership reinforces a company’s reputation as a trusted industry leader.
Media relations involves cultivating partnerships with journalists, editors, and influencers to secure positive coverage.
Best Practices for Media Relations:
Personalized Pitches: Tailor story ideas to align with a journalist’s interests or beats.
Build Relationships: Engage with journalists through regular communication and mutual respect.
Provide Value: Offer unique insights, data, or access to key executives for interviews.
Strong media relationships result in frequent and impactful coverage, boosting the company’s visibility.
Reputation management ensures that a company is perceived positively by its stakeholders, even during challenges or crises.
Strategies for Reputation Management:
Monitor Public Sentiment: Use tools to track mentions, reviews, and social media comments.
Proactive Engagement: Address concerns promptly and transparently.
Celebrate Achievements: Share news about awards, innovations, or community initiatives.
Strategic communication protects and enhances a company’s reputation, fostering trust and loyalty.
Public relations is a powerful tool for building a stronger brand, fostering trust, and achieving business growth. By understanding the principles of PR and implementing strategic efforts, companies can position themselves as leaders in their industries, navigate challenges effectively, and cultivate meaningful relationships with their audiences. With a commitment to authenticity, transparency, and innovation, PR becomes an indispensable element of long-term success.
Social media platforms are essential tools for modern companies to connect with audiences, build brand awareness, and establish authority in their industries. Through targeted strategies, companies can amplify their messages and foster engagement.
Best Practices for Social Media PR:
Consistent Branding: Ensure all profiles reflect the company’s visual identity and messaging.
Platform-Specific Content: Tailor posts to fit the tone and format of each platform (e.g., LinkedIn for professional updates, Instagram for visual storytelling).
Engage Regularly: Respond to comments, participate in discussions, and share user-generated content to build community.
Use Paid Campaigns: Boost visibility with targeted social media ads.
By strategically using social media, companies can enhance their presence, reach new audiences, and foster loyalty.
Content marketing is a cornerstone of digital PR, allowing companies to tell their stories, share expertise, and engage audiences. High-quality content drives traffic, generates leads, and positions brands as thought leaders.
Effective Content Marketing Strategies:
Blogs: Share insights, industry trends, and company updates to educate and inform readers.
Videos: Use explainer videos, behind-the-scenes clips, or customer testimonials to connect emotionally with audiences.
Case Studies: Highlight success stories to showcase expertise and results.
Consistent, value-driven content builds credibility and keeps audiences engaged with your brand.
Search engine optimization (SEO) ensures that your company’s content is discoverable by the right audience. Combined with digital PR, SEO enhances visibility and establishes your brand as an authority.
Key SEO Tactics for Digital PR:
Keyword Optimization: Identify and integrate relevant keywords into content and meta descriptions.
Link Building: Collaborate with reputable websites and publications to earn backlinks.
Local SEO: Optimize for location-specific searches to attract regional audiences.
Technical SEO: Ensure your website is fast, mobile-friendly, and easy to navigate.
A strong online presence improves search rankings, drives organic traffic, and strengthens brand recognition.
Online reviews significantly influence consumer decisions, making reputation management an essential aspect of digital PR.
How to Manage Reviews and Feedback:
Monitor Regularly: Use tools to track mentions and reviews across platforms like Google, Yelp, and Trustpilot.
Respond Promptly: Address both positive and negative reviews with professionalism and empathy.
Encourage Feedback: Request reviews from satisfied customers to balance negative comments.
Learn from Criticism: Use constructive feedback to improve products, services, and communication.
By actively managing reviews, companies can protect their reputation and demonstrate a commitment to customer satisfaction.
Corporate events, such as product launches, anniversaries, or rebranding initiatives, offer excellent opportunities for PR efforts. Promoting these events effectively can generate buzz and reinforce brand authority.
Event Promotion Strategies:
Press Releases: Announce events and share key details with media outlets.
Social Media Campaigns: Use teasers, countdowns, and live coverage to engage audiences.
Media Invitations: Invite journalists and influencers to provide exclusive coverage.
Follow-Up Stories: Share post-event highlights and successes to extend the impact.
Effective event PR ensures that milestones resonate with both existing and new audiences.
Collaborating with other organizations or sponsoring events can enhance brand exposure and credibility. These partnerships align your company with causes or industries that reflect your values.
Benefits of Sponsorships and Partnerships:
Increased Reach: Leverage the partner’s audience to expand visibility.
Brand Association: Align with reputable events or organizations to strengthen credibility.
Engagement Opportunities: Participate actively in sponsored events to connect with stakeholders.
Strategic partnerships and sponsorships create win-win scenarios for both parties while elevating your brand.
In the digital era, webinars and virtual events have become powerful tools for engaging audiences and sharing expertise.
How to Host Successful Virtual Events:
Choose Relevant Topics: Address pain points or trends that resonate with your audience.
Engage Speakers: Include industry experts or thought leaders to add credibility.
Promote Widely: Use email marketing, social media, and press releases to attract participants.
Follow Up: Share recordings, slides, and additional resources to maintain engagement.
Webinars and virtual events help companies build authority while fostering meaningful connections with their audience.
Community engagement demonstrates a company’s commitment to making a difference, fostering goodwill among stakeholders.
Community Engagement Ideas:
Corporate Social Responsibility (CSR) Initiatives: Support local causes, sponsor charities, or organize volunteer events.
Local Partnerships: Collaborate with community organizations to address shared goals.
Interactive Campaigns: Host challenges or contests that encourage community participation.
Engaging with communities reinforces a company’s values and strengthens its relationship with stakeholders.
A well-prepared crisis communication plan helps companies navigate challenges effectively, minimizing reputational damage.
Key Elements of a Crisis Plan:
Designated Spokesperson: Assign a trained individual to represent the company publicly.
Clear Messaging: Develop consistent statements for stakeholders, media, and employees.
Monitoring Systems: Use tools to track emerging issues or negative sentiment online.
Action Steps: Outline immediate actions to mitigate the crisis and prevent escalation.
Proactive planning ensures a swift and effective response during high-pressure situations.
Negative press or public backlash can undermine trust and credibility if not addressed properly. An effective response involves transparency, empathy, and strategic communication.
How to Respond to Negative Press:
Acknowledge the Issue: Avoid denial and take responsibility where appropriate.
Provide Context: Share relevant details to clarify the situation.
Focus on Solutions: Highlight corrective actions or improvements being implemented.
Leverage Positive Stories: Share successes or testimonials to counterbalance negativity.
A timely and thoughtful response minimizes damage and demonstrates accountability.
Rebuilding trust post-crisis requires consistent effort and transparent communication.
Steps to Restore Trust:
Follow Through: Deliver on promises made during the crisis response.
Engage Stakeholders: Keep stakeholders informed about progress and solutions.
Share Success Stories: Use case studies or testimonials to showcase positive outcomes.
Monitor Sentiment: Track public perception and adjust strategies as needed.
Restoring trust takes time, but a genuine commitment to improvement strengthens long-term relationships.
Preventing crises is just as important as responding to them. Proactive reputation management safeguards a company’s image and reduces the likelihood of negative events.
Preventative Strategies:
Regular Monitoring: Track online mentions, reviews, and social media activity.
Employee Training: Educate employees on communication protocols and brand values.
Engage Authentically: Build positive relationships with stakeholders to foster goodwill.
Scenario Planning: Anticipate potential issues and rehearse responses.
By adopting proactive measures, companies can protect their reputation and maintain stakeholder confidence.
In the digital age, PR strategies are essential for modern companies to connect with audiences, manage reputations, and drive business success. By leveraging digital tools, hosting impactful events, and preparing for crises, companies can navigate challenges and seize opportunities, ensuring long-term growth and credibility in competitive markets.
For startups, PR is often a key driver of early-stage growth, helping them gain visibility, establish credibility, and attract investors.
Key Strategies for Startup PR:
Craft a Compelling Story: Highlight the problem your startup solves and the unique value it offers.
Leverage Media Relations: Secure features in industry blogs, local media, and startup-focused publications to gain exposure.
Announce Milestones: Use press releases to publicize funding rounds, product launches, or strategic hires.
Engage on Social Media: Build a strong presence on platforms like LinkedIn and Twitter to connect with potential investors and customers.
Startups that prioritize PR early can position themselves as innovators and leaders in their field, making it easier to gain traction and secure funding.
For established corporations, PR focuses on sustaining their reputation, maintaining stakeholder trust, and adapting to industry changes.
Key PR Tactics for Corporations:
Thought Leadership: Publish white papers, sponsor research, and host webinars to demonstrate industry expertise.
Reputation Management: Proactively monitor public sentiment and address any negative press or feedback.
CSR Initiatives: Highlight corporate social responsibility (CSR) efforts to strengthen relationships with communities and stakeholders.
Crisis Preparedness: Maintain a crisis communication plan to protect the brand during unforeseen events.
By focusing on consistency and transparency, corporations can maintain their authority and adapt to evolving market dynamics.
Small and medium enterprises (SMEs) often operate with limited budgets, requiring PR strategies that maximize impact without overspending.
Effective PR Strategies for SMEs:
Local Media Engagement: Build relationships with local journalists and publications to gain regional exposure.
Cost-Effective Digital PR: Use social media and content marketing to reach target audiences affordably.
Partnerships and Collaborations: Team up with complementary businesses to amplify reach through co-branded campaigns.
Focus on Niche Audiences: Tailor messaging to specific customer segments for higher engagement.
SMEs can achieve significant PR success by prioritizing creativity and authenticity over large-scale campaigns.
Niche industries, such as renewable energy, biotechnology, or luxury goods, require PR strategies that resonate with specialized audiences.
Key PR Approaches for Niche Markets:
Industry-Specific Media: Target trade publications, blogs, and conferences relevant to the niche.
Expert-Led Campaigns: Use subject matter experts to provide credible insights and commentary.
Focused Messaging: Craft messages that align with the specific interests and values of the target audience.
Leveraging Data: Share industry-specific reports or case studies to reinforce authority.
Tailored PR strategies help companies in niche markets build credibility and establish thought leadership within their sectors.
Deciding to hire a PR agency depends on a company’s goals, resources, and current PR capabilities.
When to Consider a PR Agency:
Launching New Products: Agencies provide expertise in creating buzz and securing media coverage.
Managing a Crisis: Professional support ensures effective damage control and reputation repair.
Expanding Markets: Agencies can help navigate new demographics or regions.
Why Hire a PR Agency:
Expertise: Agencies bring industry knowledge and proven strategies.
Resources: Access to media contacts, tools, and experienced teams.
Time-Saving: Allows in-house teams to focus on core business activities.
A PR agency acts as a strategic partner, helping companies achieve communication goals efficiently.
Choosing the right PR agency involves assessing their track record, capabilities, and alignment with your goals.
Criteria for Evaluation:
Industry Experience: Look for agencies with a history of success in your sector.
Case Studies: Review past campaigns to understand their approach and outcomes.
Client Testimonials: Seek feedback from previous or current clients.
Team Expertise: Assess the agency’s team members for relevant skills and knowledge.
A thorough evaluation ensures you partner with an agency capable of delivering tangible results.
Before committing to a PR firm, ask key questions to clarify expectations and ensure alignment.
Important Questions:
What is your experience working with companies in my industry?
Can you provide specific examples of past successes?
How do you measure the success of PR campaigns?
What services are included in your pricing?
Who will be my primary point of contact?
Asking the right questions helps establish a strong foundation for collaboration.
Evaluating the return on investment (ROI) of PR efforts is essential to understand their impact and value.
Metrics to Measure PR ROI:
Media Mentions: Track the quantity and quality of earned media coverage.
Website Traffic: Analyze traffic driven by PR campaigns or coverage.
Lead Generation: Monitor inquiries or conversions resulting from PR efforts.
Social Engagement: Measure likes, shares, and comments on social platforms.
Quantifying PR outcomes ensures transparency and helps refine strategies for future success.
Reputation transformation through PR can revive struggling brands or reposition companies for growth.
Example:
A technology company facing backlash over data privacy issues used PR to highlight new security measures, engage with media outlets, and restore stakeholder trust.
Outcome: The company regained customer confidence and increased market share.
Strategic PR campaigns can significantly boost brand visibility and recognition.
Example:
A food delivery startup launched a PR campaign focused on sustainability, featuring interviews with the CEO and partnerships with eco-friendly organizations.
Outcome: The campaign garnered extensive media coverage and positioned the brand as a leader in sustainable practices.
Effective crisis management protects a brand’s reputation during challenging times.
Example:
A retail giant addressed accusations of unfair labor practices by launching an internal review, issuing public statements, and highlighting employee welfare programs.
Outcome: The proactive response minimized negative press and reinforced the company’s commitment to ethical practices.
PR is instrumental in helping companies enter new markets by building awareness and credibility.
Example:
A healthcare company expanding into Asia leveraged local media partnerships and culturally relevant messaging to introduce its services.
Outcome: The company successfully established a foothold in the region, gaining market share within the first year.
From startups to established corporations, PR plays a pivotal role in building credibility, engaging stakeholders, and driving growth. Tailored strategies for different types of companies, combined with the expertise of a PR agency, ensure long-term success and resilience in a competitive business landscape. By learning from case studies and measuring ROI, companies can refine their PR efforts and maximize their impact.
Media outreach and monitoring tools are essential for corporate PR professionals to track coverage, engage with journalists, and evaluate campaign effectiveness.
Top Platforms for Media Outreach:
Cision: Provides access to a vast media database, enabling professionals to connect with journalists and influencers.
Muck Rack: Specializes in media relationship management, offering tools to pitch stories and track journalist interactions.
PR Newswire: A trusted press release distribution platform that ensures wide media reach.
Media Monitoring Tools:
Meltwater: Tracks media mentions, sentiment, and trends across online and offline platforms.
Google Alerts: A free tool for monitoring specific keywords, such as brand names or competitors.
Brandwatch: Combines social listening with media monitoring to provide comprehensive insights.
Using these platforms helps PR teams streamline their processes, improve targeting, and assess media coverage quality.
Analyzing the impact of PR efforts is crucial to demonstrate ROI and refine strategies. Analytics tools provide valuable data on media performance, audience engagement, and campaign success.
Key Analytics Tools:
Google Analytics: Tracks website traffic from PR campaigns, helping to measure referral sources and audience behavior.
Hootsuite Analytics: Provides insights into social media performance, including engagement rates and audience demographics.
CoverageBook: Creates visual reports of media coverage, including metrics like estimated reach and domain authority.
BuzzSumo: Monitors content performance across social media, identifying trends and key influencers.
By leveraging analytics tools, companies can assess the effectiveness of their PR campaigns and make data-driven decisions.
Content creation is a cornerstone of corporate PR, enabling companies to share their message through engaging formats. Scheduling tools help ensure consistency and timely delivery of content.
Best Content Creation Tools:
Canva: Simplifies graphic design for creating visuals, infographics, and presentations.
Adobe Spark: Ideal for producing professional-quality videos and social media graphics.
Grammarly: Enhances writing quality by checking grammar, tone, and clarity.
Scheduling Tools:
Buffer: Allows users to plan and schedule posts across multiple social media platforms.
Later: Focuses on Instagram scheduling, offering features like grid previews and hashtag suggestions.
CoSchedule: Combines content planning, creation, and publishing in one platform.
These tools streamline content workflows and ensure a steady flow of compelling communication.
Building relationships within the PR industry is essential for staying updated on trends, gaining insights, and fostering collaborations.
Top Networking Opportunities:
Professional Associations: Join organizations like the Public Relations Society of America (PRSA) or the International Association of Business Communicators (IABC).
Industry Conferences: Attend events like PRSA’s International Conference or the Global PR Summit to connect with peers and industry leaders.
Webinars and Online Communities: Engage in LinkedIn groups, Twitter chats, and webinars hosted by PR experts.
Local Meetups: Participate in regional PR networking events to connect with professionals in your area.
Networking enhances knowledge sharing and provides access to valuable industry resources.
The budget for PR varies widely depending on company size, goals, and the complexity of campaigns.
General PR Budget Ranges:
Small Companies: $2,000–$5,000 per month for basic services like press releases and media outreach.
Mid-Sized Companies: $5,000–$15,000 per month for more comprehensive PR strategies, including digital campaigns.
Large Corporations: $15,000+ per month for advanced services like reputation management, thought leadership, and global media campaigns.
Companies should align their PR budget with their strategic priorities and expected ROI.
Measuring PR success involves tracking various metrics to assess the impact of campaigns.
Key PR Metrics:
Media Mentions: The quantity and quality of press coverage secured.
Audience Reach: The potential number of people exposed to the coverage.
Engagement Rates: Likes, shares, comments, and interactions on social media.
Website Traffic: Increases in visits linked to PR efforts.
Sentiment Analysis: The tone and sentiment of media mentions or social conversations.
These metrics provide a comprehensive view of PR performance and areas for improvement.
Yes, small companies can significantly benefit from PR strategies, even with limited budgets.
Benefits for Small Companies:
Increased Visibility: PR helps small businesses gain recognition in competitive markets.
Credibility Building: Media coverage positions small companies as trustworthy and professional.
Customer Engagement: Thoughtful storytelling and social media campaigns foster stronger relationships with customers.
By focusing on cost-effective strategies, small companies can achieve impactful results through PR.
PR is a long-term strategy, and results often depend on the campaign’s scope and goals.
Typical Timelines:
Short-Term (1–3 Months): Initial media coverage, increased online engagement, and short-term buzz.
Mid-Term (3–6 Months): Improved brand awareness, audience growth, and lead generation.
Long-Term (6–12 Months): Sustained reputation building, enhanced credibility, and measurable ROI.
Patience and consistency are key to achieving meaningful outcomes with PR efforts.
Public relations is an essential tool for building brand strength, engaging stakeholders, and managing reputations. By leveraging the right tools and strategies, companies can achieve their communication goals.
Key Takeaways:
PR is a long-term investment that drives trust and credibility.
Success requires a mix of media outreach, content creation, and analytics.
Proactive reputation management ensures resilience during challenges.
Effective PR strategies align with company values and goals, creating a cohesive and impactful brand narrative.
To harness the power of PR, companies should take the following steps:
Define Clear Goals: Identify objectives like brand awareness, thought leadership, or customer engagement.
Invest in Resources: Leverage tools, platforms, and agencies to streamline PR efforts.
Monitor Progress: Regularly assess PR performance and adjust strategies accordingly.
A commitment to continuous improvement ensures long-term success in PR initiatives.
Public relations is more than just media coverage—it’s about shaping perceptions, building connections, and fostering trust. In an era where brand reputation is everything, investing in PR is a critical component of any company’s growth strategy. By combining innovative approaches, strategic planning, and authentic communication, companies can unlock the full potential of PR and position themselves as leaders in their industries.
Browse through some FAQs, we might have you covered or contact us.
Our approach to PR integrates artificial intelligence with a leading CRM platform to pitch hundreds of thousands of journalists at top outlets, all real time. We write all the content from scratch and get your approval prior to publication. In aggregate, our clients get millions of impressions each month and are based in over 90 countries representing countless industries. From Fortune 500s to startups, we’ve helped countless companies launch new products, elevate their brand and reimagine entire industries through powerful PR and communications strategies. That being said – all of our placements are guaranteed, we only offer publications that we get with 100% certainty get you placed on. We don’t work with publications we can’t guarantee.
Our proprietary software helps individuals, small businesses, publicly traded companies (the list goes on) get featured on top and major publications. We provide actionable insights that help you decipher your true ROI and provide you with a reputation score that helps you determine your brand’s true intrinsic value as measurable by PR.
It all depends on your business, budget, short- and long-term goals, and how you plan on using these placements. Please reach out for a free consultation.
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