Real Estate PR: Finding the Right Firm for Your Properties
1.1 What is Real Estate Public Relations?
1.2 Why PR is Essential for Real Estate Success
1.3 Goals of This Guide
2.1 The Role of PR in Real Estate Marketing
2.2 Differences Between Real Estate PR and Advertising
2.3 How PR Enhances Brand Reputation and Trust
3.1 Building Credibility with Buyers and Investors
3.2 Driving Sales Through Strategic Media Coverage
3.3 Promoting New Developments and Properties
4.1 Media Relations: Securing Coverage for Your Properties
4.2 Event Publicity: Open Houses, Launches, and Expos
4.3 Social Media Strategies for Real Estate Success
4.4 Content Marketing: Blogs, Videos, and Case Studies
4.5 Crisis Communication for Real Estate Firms
5.1 When to Hire a PR Agency for Your Real Estate Business
5.2 Evaluating PR Firms: Portfolios, Experience, and Case Studies
5.3 Questions to Ask PR Firms Before Partnering
5.4 Matching PR Firms with Your Specific Real Estate Needs
6.1 Setting Goals for Your PR Campaigns
6.2 Defining Your Target Audience: Buyers, Investors, and Stakeholders
6.3 Aligning PR with Your Sales and Marketing Goals
6.4 Creating Consistent Messaging Across Platforms
7.1 Building an Online Presence for Properties and Firms
7.2 Using Social Media to Showcase Listings and Developments
7.3 Incorporating Influencer Marketing in Real Estate PR
7.4 SEO and Content Strategies to Attract Leads
8.1 Promoting Open Houses and Property Tours
8.2 Hosting Launch Events for New Developments
8.3 Leveraging Industry Expos and Conferences for Visibility
8.4 Engaging Media and Influencers at Real Estate Events
9.1 Common PR Challenges in the Real Estate Industry
9.2 Responding to Negative Press and Customer Complaints
9.3 Managing Crises During Market Fluctuations
9.4 Maintaining Trust During Development Delays
10.1 High-Profile Property Launches with Widespread Media Coverage
10.2 Leveraging PR to Drive Sales in Competitive Markets
10.3 Building Trust for Real Estate Developers Through PR
10.4 Turning Around Negative Public Perception with Crisis Communication
11.1 Recommended PR Firms for Real Estate Professionals
11.2 Tools and Platforms for Real Estate Public Relations
11.3 Books, Blogs, and Guides for Further Learning
12.1 How Much Does Real Estate PR Cost?
12.2 What Services Should a Real Estate PR Firm Provide?
12.3 How Long Do PR Campaigns Typically Last?
12.4 Can PR Help Small and Independent Real Estate Agents?
13.1 Key Takeaways for Successful Real Estate PR
13.2 Final Tips for Finding the Right PR Firm
13.3 The Long-Term Benefits of Investing in Real Estate PR
This table of contents provides a detailed framework for a comprehensive guide on real estate PR, helping readers navigate the complexities of finding and working with the right PR firm for their property marketing needs.
Real estate public relations (PR) is the strategic use of communication to promote properties, build brand awareness, and establish trust within the real estate market. It involves crafting compelling narratives, securing media coverage, and fostering relationships with key stakeholders such as investors, buyers, and community members.
Key Components of Real Estate PR:
Media Relations: Engaging with journalists to feature properties and developments in prominent outlets.
Content Creation: Producing press releases, blogs, and promotional materials that highlight property value and uniqueness.
Reputation Management: Ensuring your brand remains credible and trustworthy in a competitive market.
Real estate PR is not just about selling properties—it’s about creating a lasting impression and building long-term relationships.
In a highly competitive industry, where market trends can change rapidly, PR provides real estate professionals with the tools to stay relevant and stand out.
Why Real Estate Needs PR:
Visibility: PR ensures that your properties and developments reach the right audience.
Credibility: A well-executed PR strategy positions your brand as a trusted authority in the real estate market.
Differentiation: PR highlights what makes your properties or services unique, setting you apart from competitors.
Whether promoting luxury developments, new commercial spaces, or community housing projects, PR enhances your ability to connect with potential buyers and investors effectively.
This guide aims to provide actionable insights for real estate professionals looking to leverage PR to achieve their goals. From understanding the nuances of real estate PR to selecting the right firm, this guide equips you with the knowledge needed to craft impactful campaigns.
Objectives:
Clarify the role and importance of PR in real estate.
Highlight the benefits of PR for property professionals.
Provide guidance on selecting and working with a PR firm that aligns with your needs.
PR complements real estate marketing by focusing on earned media, storytelling, and relationship building. While marketing often involves paid advertising, PR relies on strategic communication to create organic interest.
Roles of PR in Real Estate:
Generating Media Coverage: Securing features in lifestyle magazines, trade publications, and online platforms.
Showcasing Expertise: Positioning agents, developers, or firms as industry leaders through thought leadership content.
Boosting Community Engagement: Highlighting a project’s contribution to local communities or economic growth.
PR bridges the gap between your properties and your audience, ensuring your messaging resonates effectively.
Although PR and advertising share the goal of increasing visibility, they differ in approach, execution, and perception.
Key Differences:
Credibility: PR generates earned media, which is seen as more authentic compared to paid ads.
Cost: PR campaigns can often be more cost-effective than extensive advertising.
Longevity: PR builds long-term relationships and brand recognition, while advertising tends to be short-term.
By focusing on authentic storytelling and reputation management, PR complements advertising efforts to create a comprehensive marketing strategy.
In real estate, trust is a critical factor influencing buyer and investor decisions. PR builds and maintains this trust through consistent, transparent, and value-driven communication.
How PR Enhances Trust:
Positive Media Coverage: Features in reputable publications lend credibility to your brand.
Authentic Messaging: PR focuses on crafting genuine stories that resonate with audiences.
Proactive Communication: Addressing concerns or crises promptly demonstrates reliability and professionalism.
A strong PR strategy ensures that your brand is perceived as trustworthy and dependable, essential qualities in the real estate market.
Credibility is paramount in the real estate industry, where decisions often involve significant financial commitments. PR establishes your reputation as a reliable and trustworthy professional or firm.
Strategies for Building Credibility:
Thought Leadership: Publish articles, blogs, or opinion pieces in industry journals to showcase expertise.
Client Testimonials: Use PR to highlight positive client experiences and success stories.
Awards and Accolades: Publicize achievements or certifications that underscore your qualifications.
Credibility built through PR leads to stronger relationships with buyers and investors, driving confidence in your properties.
Media coverage is a powerful tool for generating interest in your properties, especially in competitive markets. PR ensures your projects are featured in outlets that matter to your audience.
How Media Coverage Drives Sales:
Wider Reach: Features in high-profile publications or online platforms expose your properties to larger audiences.
Targeted Messaging: Tailor pitches to specific outlets that align with your target demographic.
Urgency and Buzz: Use limited-time campaigns or exclusive previews to create excitement and drive demand.
With the right media strategy, PR converts visibility into tangible sales outcomes.
PR excels at creating buzz around new developments, ensuring they stand out in a crowded market. From luxury condos to commercial spaces, PR strategies highlight the unique value of your projects.
Effective PR Tactics for New Developments:
Press Releases: Announce new projects with professionally crafted releases sent to targeted media outlets.
Launch Events: Host grand openings or previews for media, influencers, and potential buyers.
Visual Storytelling: Use high-quality images, videos, and virtual tours to showcase properties.
Community Impact Stories: Highlight how the development benefits local communities, such as creating jobs or enhancing infrastructure.
By leveraging PR to promote new developments, you can attract interest and secure early commitments from buyers and investors.
Real estate PR is an indispensable tool for building credibility, generating visibility, and driving sales in a competitive industry. By understanding its unique role, leveraging its benefits, and aligning with the right firm, real estate professionals can elevate their brand and achieve sustainable success. Whether you’re launching a new development or strengthening your reputation, a strategic PR approach ensures your properties and projects reach their full potential.
Real estate public relations (PR) is the strategic use of communication to promote properties, build brand awareness, and establish trust within the real estate market. It involves crafting compelling narratives, securing media coverage, and fostering relationships with key stakeholders such as investors, buyers, and community members.
Key Components of Real Estate PR:
Media Relations: Engaging with journalists to feature properties and developments in prominent outlets.
Content Creation: Producing press releases, blogs, and promotional materials that highlight property value and uniqueness.
Reputation Management: Ensuring your brand remains credible and trustworthy in a competitive market.
Real estate PR is not just about selling properties—it’s about creating a lasting impression and building long-term relationships.
In a highly competitive industry, where market trends can change rapidly, PR provides real estate professionals with the tools to stay relevant and stand out.
Why Real Estate Needs PR:
Visibility: PR ensures that your properties and developments reach the right audience.
Credibility: A well-executed PR strategy positions your brand as a trusted authority in the real estate market.
Differentiation: PR highlights what makes your properties or services unique, setting you apart from competitors.
Whether promoting luxury developments, new commercial spaces, or community housing projects, PR enhances your ability to connect with potential buyers and investors effectively.
This guide aims to provide actionable insights for real estate professionals looking to leverage PR to achieve their goals. From understanding the nuances of real estate PR to selecting the right firm, this guide equips you with the knowledge needed to craft impactful campaigns.
Objectives:
Clarify the role and importance of PR in real estate.
Highlight the benefits of PR for property professionals.
Provide guidance on selecting and working with a PR firm that aligns with your needs.
PR complements real estate marketing by focusing on earned media, storytelling, and relationship building. While marketing often involves paid advertising, PR relies on strategic communication to create organic interest.
Roles of PR in Real Estate:
Generating Media Coverage: Securing features in lifestyle magazines, trade publications, and online platforms.
Showcasing Expertise: Positioning agents, developers, or firms as industry leaders through thought leadership content.
Boosting Community Engagement: Highlighting a project’s contribution to local communities or economic growth.
PR bridges the gap between your properties and your audience, ensuring your messaging resonates effectively.
Although PR and advertising share the goal of increasing visibility, they differ in approach, execution, and perception.
Key Differences:
Credibility: PR generates earned media, which is seen as more authentic compared to paid ads.
Cost: PR campaigns can often be more cost-effective than extensive advertising.
Longevity: PR builds long-term relationships and brand recognition, while advertising tends to be short-term.
By focusing on authentic storytelling and reputation management, PR complements advertising efforts to create a comprehensive marketing strategy.
In real estate, trust is a critical factor influencing buyer and investor decisions. PR builds and maintains this trust through consistent, transparent, and value-driven communication.
How PR Enhances Trust:
Positive Media Coverage: Features in reputable publications lend credibility to your brand.
Authentic Messaging: PR focuses on crafting genuine stories that resonate with audiences.
Proactive Communication: Addressing concerns or crises promptly demonstrates reliability and professionalism.
A strong PR strategy ensures that your brand is perceived as trustworthy and dependable, essential qualities in the real estate market.
Credibility is paramount in the real estate industry, where decisions often involve significant financial commitments. PR establishes your reputation as a reliable and trustworthy professional or firm.
Strategies for Building Credibility:
Thought Leadership: Publish articles, blogs, or opinion pieces in industry journals to showcase expertise.
Client Testimonials: Use PR to highlight positive client experiences and success stories.
Awards and Accolades: Publicize achievements or certifications that underscore your qualifications.
Credibility built through PR leads to stronger relationships with buyers and investors, driving confidence in your properties.
Media coverage is a powerful tool for generating interest in your properties, especially in competitive markets. PR ensures your projects are featured in outlets that matter to your audience.
How Media Coverage Drives Sales:
Wider Reach: Features in high-profile publications or online platforms expose your properties to larger audiences.
Targeted Messaging: Tailor pitches to specific outlets that align with your target demographic.
Urgency and Buzz: Use limited-time campaigns or exclusive previews to create excitement and drive demand.
With the right media strategy, PR converts visibility into tangible sales outcomes.
PR excels at creating buzz around new developments, ensuring they stand out in a crowded market. From luxury condos to commercial spaces, PR strategies highlight the unique value of your projects.
Effective PR Tactics for New Developments:
Press Releases: Announce new projects with professionally crafted releases sent to targeted media outlets.
Launch Events: Host grand openings or previews for media, influencers, and potential buyers.
Visual Storytelling: Use high-quality images, videos, and virtual tours to showcase properties.
Community Impact Stories: Highlight how the development benefits local communities, such as creating jobs or enhancing infrastructure.
By leveraging PR to promote new developments, you can attract interest and secure early commitments from buyers and investors.
Real estate PR is an indispensable tool for building credibility, generating visibility, and driving sales in a competitive industry. By understanding its unique role, leveraging its benefits, and aligning with the right firm, real estate professionals can elevate their brand and achieve sustainable success. Whether you’re launching a new development or strengthening your reputation, a strategic PR approach ensures your properties and projects reach their full potential.
Media relations is the cornerstone of PR for real estate firms. Securing positive media coverage enhances visibility and establishes credibility for your properties.
Strategies for Effective Media Relations:
Tailored Pitches: Customize press releases and pitches to align with the interests of specific journalists or publications.
Build Relationships: Develop strong connections with real estate reporters, bloggers, and editors.
Leverage Visuals: Provide high-quality photos, videos, and virtual tours to make your properties media-friendly.
Highlight Unique Features: Focus on what sets your properties apart, such as sustainable designs or luxury amenities.
The right media exposure can generate buzz, attract buyers, and position your firm as a trusted market leader.
Events are powerful tools for engaging potential buyers, investors, and stakeholders. PR ensures these events generate maximum impact and media coverage.
Key Event PR Strategies:
Open Houses: Use PR to promote exclusive showings and attract qualified buyers.
Launch Events: Host grand openings for new developments with media, influencers, and community leaders in attendance.
Industry Expos: Secure speaking opportunities or booth placements to showcase your projects and expertise.
Media Invitations: Provide journalists with an insider view of your properties to generate coverage.
Effective event publicity not only drives attendance but also reinforces your firm’s position in the real estate market.
Social media is an essential platform for promoting properties and engaging directly with potential buyers and investors.
Best Practices for Real Estate Social Media:
Platform-Specific Content: Use Instagram and Pinterest for visual storytelling, LinkedIn for professional connections, and Facebook for community engagement.
Virtual Tours and Live Streams: Offer behind-the-scenes looks or live walkthroughs of properties.
User-Generated Content: Encourage satisfied clients to share testimonials and photos.
Engagement: Respond promptly to inquiries and comments to build trust and rapport.
A strong social media presence amplifies your reach and creates a direct channel for audience engagement.
Content marketing is a powerful way to establish your expertise and provide value to your audience while showcasing your properties.
Effective Content Marketing Ideas:
Blogs: Share insights on market trends, tips for buyers, and success stories.
Videos: Produce engaging content such as property tours, testimonials, and behind-the-scenes footage.
Case Studies: Highlight successful transactions or developments to build credibility.
E-Newsletters: Regularly update clients and stakeholders with valuable content and listings.
By providing informative and engaging content, real estate firms can nurture relationships and drive conversions.
In the fast-paced real estate industry, crises can arise unexpectedly, from property disputes to negative media attention. Crisis communication ensures your firm maintains its reputation during challenging times.
Steps to Handle a Crisis:
Prepare a Crisis Plan: Have a detailed plan that outlines communication protocols and designated spokespersons.
Respond Quickly and Transparently: Address issues promptly and honestly to maintain trust.
Control the Narrative: Use press releases, interviews, or social media to share your perspective.
Monitor Sentiment: Track public and media reactions to adapt your communication strategy.
Proactive crisis communication safeguards your brand and reinforces stakeholder confidence.
Deciding when to bring in a PR firm depends on your goals, resources, and current PR capabilities.
Signs It’s Time to Hire a PR Agency:
Expanding Your Portfolio: You’re launching new developments or entering new markets.
Reputation Management Needs: You require expertise in handling public perception or crises.
Lack of Internal Resources: Your team lacks the bandwidth to manage PR effectively.
Maximizing Media Exposure: You want to secure consistent coverage in top-tier outlets.
A PR agency provides the expertise and network needed to achieve your business objectives.
Choosing the right PR firm involves evaluating their track record and understanding their approach to real estate PR.
Factors to Consider:
Industry Expertise: Look for firms with experience in real estate and a strong understanding of the market.
Case Studies: Review examples of successful campaigns they’ve managed for other clients.
Client Testimonials: Seek feedback from past clients to assess the agency’s reliability and results.
Innovative Approaches: Ensure the agency uses creative strategies to differentiate your brand.
Thorough evaluation helps you identify a firm that aligns with your goals and values.
Before signing a contract, ask targeted questions to ensure the agency is a good fit for your needs.
Key Questions to Ask:
What experience do you have with real estate clients?
How do you measure the success of your campaigns?
What media outlets do you have relationships with?
Can you share examples of successful real estate campaigns?
How will you tailor your strategies to our specific goals?
These questions provide insights into the agency’s expertise, approach, and potential impact.
Not all PR firms are created equal, and it’s essential to find one that aligns with your unique requirements.
Steps to Match with the Right Firm:
Define Your Needs: Clarify whether you need media relations, social media management, or crisis communication.
Evaluate Niche Expertise: Look for firms with experience in your specific sector, such as commercial real estate or luxury properties.
Consider Cultural Fit: Choose a firm that understands and aligns with your brand’s voice and values.
Assess Budget Compatibility: Ensure their pricing aligns with your financial resources.
A well-matched PR firm acts as a strategic partner, helping you achieve measurable results.
Every successful PR strategy begins with clear, measurable goals that align with your overall business objectives.
Common Real Estate PR Goals:
Increase visibility for new developments.
Strengthen brand reputation in competitive markets.
Generate qualified leads and inquiries.
Build long-term relationships with stakeholders.
Defining your goals ensures your PR efforts are focused and impactful.
Understanding your audience is critical to crafting messages that resonate.
How to Define Your Audience:
Segment by Demographics: Identify specific buyer or investor profiles, such as age, income, or location.
Understand Their Needs: Determine what matters most to them, whether it’s ROI, community impact, or luxury amenities.
Tailor Your Messaging: Customize your approach to speak directly to each audience segment.
Targeted communication increases engagement and conversion rates.
PR works best when integrated with your broader sales and marketing strategy.
Strategies for Alignment:
Collaborate with Sales Teams: Ensure PR campaigns support sales objectives, such as promoting specific properties.
Use Consistent Messaging: Align PR and marketing materials to create a unified brand voice.
Measure Impact on Sales: Track how PR campaigns contribute to lead generation and closed deals.
Aligning PR with sales ensures every effort contributes to your bottom line.
Consistency is key to building trust and reinforcing your brand identity.
Tips for Consistent Messaging:
Develop a messaging guide outlining key talking points and brand voice.
Ensure all channels, from press releases to social media, reflect the same tone and values.
Regularly review and update messaging to align with evolving goals and market trends.
Consistent messaging strengthens your brand and ensures clear communication with your audience.
By leveraging key PR services, choosing the right agency, and crafting a strategic approach, real estate firms can enhance visibility, drive sales, and build lasting relationships with their audience. A thoughtful PR strategy ensures your properties and brand stand out in a competitive market.
An online presence is vital for real estate professionals looking to reach modern buyers, renters, and investors. Digital PR helps position properties and firms prominently in the digital landscape.
Strategies for Building an Online Presence:
Professional Websites: Create visually appealing, mobile-friendly websites with detailed property listings, photos, and virtual tours.
Blog Content: Share market insights, property tips, and community features to establish expertise.
Google Business Profiles: Optimize local SEO to ensure visibility in local searches and Google Maps.
Engage on Multiple Platforms: Maintain active profiles on LinkedIn, Facebook, and Instagram to connect with various audiences.
A strong online presence establishes credibility and ensures that properties and firms are easily discoverable by potential clients.
Social media platforms provide real estate professionals with opportunities to connect directly with potential buyers and investors while showcasing properties in engaging ways.
Best Practices for Social Media in Real Estate:
Visual Content: Share high-quality photos, videos, and virtual walkthroughs to capture attention.
Interactive Features: Use Instagram Stories, polls, and live streams to engage audiences.
Targeted Ads: Leverage social media advertising tools to target specific demographics based on location, age, or income.
Hashtags and Trends: Use relevant hashtags like #LuxuryRealEstate or #OpenHouse to expand reach and visibility.
Social media humanizes brands, builds community connections, and drives traffic to property listings.
Influencer marketing can amplify real estate PR by tapping into the networks of trusted individuals with established credibility in lifestyle, home design, or travel niches.
How Influencers Can Support Real Estate PR:
Property Showcases: Partner with influencers to tour and review properties, sharing their experiences with followers.
Community Features: Highlight the lifestyle benefits of a property’s location through influencer content.
Long-Term Partnerships: Collaborate with local influencers to promote ongoing developments and events.
When used strategically, influencer marketing enhances visibility and drives engagement with target audiences.
Search engine optimization (SEO) is critical for ensuring that your properties and firm rank highly in search results, driving organic traffic to your website.
SEO and Content Strategies:
Keyword Research: Target industry-specific and local keywords like “luxury condos in Miami” or “homes for sale in Austin.”
Content Marketing: Publish blog posts, guides, and FAQs to provide value and answer common buyer or investor questions.
Backlink Building: Partner with reputable sites to generate backlinks that boost search rankings.
Consistent Updates: Regularly update listings and content to keep your site fresh and relevant.
Optimized SEO strategies improve visibility, helping real estate firms attract qualified leads and stay competitive.
Open houses and property tours are an integral part of real estate marketing, offering potential buyers a tangible connection to the property. PR amplifies the visibility and impact of these events.
Event Promotion Tactics:
Personalized Invitations: Send targeted invitations to potential buyers and key stakeholders.
Social Media Announcements: Use Instagram and Facebook to announce events and share teasers.
Media Coverage: Invite local journalists and bloggers to tour and feature the property.
Follow-Up Campaigns: Share photos and highlights post-event to maintain momentum.
Effective promotion ensures higher attendance and increased interest in the property.
Launch events for new developments create excitement and attract attention from media, influencers, and potential buyers.
Key Elements of a Successful Launch Event:
Event Themes: Align the event’s decor, entertainment, and messaging with the property’s brand identity.
Exclusive Previews: Offer VIP tours or early access for journalists and high-profile guests.
Interactive Displays: Use AR/VR technology to showcase floor plans and features.
Live Coverage: Share the event in real time through social media and live-streaming platforms.
Launch events are an excellent way to generate buzz and position a development as a must-see opportunity.
Industry expos and conferences are prime opportunities to showcase expertise, network, and promote properties.
Maximizing Expo Participation:
Engaging Booths: Design interactive booths with digital displays, videos, and giveaways to draw attendees.
Speaking Engagements: Position executives or agents as thought leaders by securing speaking slots.
Media Kits: Distribute press kits with information on your properties and firm.
Follow-Up Outreach: Connect with contacts made at the event to nurture leads.
Participating in industry expos enhances brand recognition and creates opportunities for future partnerships.
Media and influencers play a critical role in amplifying the reach and impact of real estate events.
How to Engage Media and Influencers:
Exclusive Access: Provide early tours or behind-the-scenes looks at properties.
Personalized Outreach: Tailor invitations to align with the interests of specific journalists or influencers.
Event Swag: Offer branded items or experiences to create memorable impressions.
Press Releases: Share detailed event summaries and follow-up materials to secure additional coverage.
Strategic media and influencer engagement ensures your events gain widespread visibility and coverage.
Real estate firms face unique challenges, such as market volatility, project delays, and reputational risks, that require proactive crisis management strategies.
Examples of Common Challenges:
Negative media coverage of developments.
Community opposition to new projects.
Client dissatisfaction due to miscommunications or unmet expectations.
Anticipating these challenges allows firms to prepare strategies to mitigate potential damage.
Negative press or customer complaints can quickly spiral without proper handling. A transparent and empathetic response strategy is essential.
Steps to Address Negative Press:
Acknowledge the Issue: Publicly address concerns rather than ignoring them.
Correct Misinformation: Provide factual information to counter inaccuracies.
Communicate Solutions: Share the steps being taken to resolve the issue.
Engage Directly: Reach out to dissatisfied clients or stakeholders to rebuild trust.
Proactive responses minimize reputational damage and demonstrate accountability.
Economic downturns or shifts in market conditions can pose significant challenges for real estate firms.
Crisis Management During Market Fluctuations:
Reassure Stakeholders: Communicate your firm’s resilience and plans to adapt.
Highlight Opportunities: Shift focus to affordable options or alternative investments.
Monitor Trends: Stay informed on market data to provide timely updates and insights.
Navigating market fluctuations with transparency and adaptability builds confidence among stakeholders.
Delays in construction or development can lead to client frustration and negative perceptions if not handled effectively.
How to Maintain Trust During Delays:
Proactive Communication: Inform stakeholders early about delays and provide regular updates.
Offer Solutions: Present alternatives, such as temporary accommodations or incentives.
Highlight Progress: Share milestones and achievements to maintain optimism.
Engage Media Thoughtfully: Use PR to share the broader vision and emphasize long-term benefits.
By managing expectations and maintaining open communication, firms can preserve relationships and mitigate fallout from delays.
Digital PR, event-based strategies, and effective crisis management are critical for real estate firms to thrive in a competitive market. By leveraging online tools, hosting impactful events, and preparing for challenges, firms can enhance visibility, build trust, and drive success across all facets of their operations.
Browse through some FAQs, we might have you covered or contact us.
Our approach to PR integrates artificial intelligence with a leading CRM platform to pitch hundreds of thousands of journalists at top outlets, all real time. We write all the content from scratch and get your approval prior to publication. In aggregate, our clients get millions of impressions each month and are based in over 90 countries representing countless industries. From Fortune 500s to startups, we’ve helped countless companies launch new products, elevate their brand and reimagine entire industries through powerful PR and communications strategies. That being said – all of our placements are guaranteed, we only offer publications that we get with 100% certainty get you placed on. We don’t work with publications we can’t guarantee.
Our proprietary software helps individuals, small businesses, publicly traded companies (the list goes on) get featured on top and major publications. We provide actionable insights that help you decipher your true ROI and provide you with a reputation score that helps you determine your brand’s true intrinsic value as measurable by PR.
It all depends on your business, budget, short- and long-term goals, and how you plan on using these placements. Please reach out for a free consultation.
3 Comments
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